FEATURE : INNOVATION
That question , and answer is still on the horizon , and until quantum computing , in this example , provides ready access to some capability that is of practical use to businesses to solve a problem that their customers care about and will exchange value for , it is not yet relevant . It might be shiny . It might be sparkly . It might be interesting . But it is not a catalyst for innovation in your business today .
If you are truly purpose-led , your purpose should also drive your innovation and help you figure out what problems to tackle next . True innovation is not about the technology by itself , but rather how it can be leveraged strategically to create meaningful change . Businesses should focus on identifying their innovation ambition and exploring how technology can help them achieve that goal , rather than simply chasing the latest trends .
By keeping their purpose at the forefront , understanding the problems they aim to solve for their customers and the types of innovation they can leverage , businesses are then better positioned to effectively harness technology as a catalyst for their own innovation . p
BUT IT IS IMPORTANT TO CONSIDER WHAT
CUSTOMER PROBLEMS YOU ARE TRYING TO
SOLVE BY IMPLEMENTING ONE OF THESE .
www . intelligentcio . com INTELLIGENTCIO AFRICA 37