INFOGRAPHIC
Cisco survey shows relationship between awareness of privacy and trust in AI
Cisco released its 2024 Consumer Privacy Survey , an annual global review of consumer perception and behaviour regarding data privacy . This year ’ s survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence , AI .
Consumer awareness is on the rise . This year , 53 % report being aware of their national privacy laws , a 17-percentage point increase compared to 2019 . Informed consumers are also much more likely to feel their data is protected , 81 % compared to those who are unaware , 44 %.
The survey reveals that 63 % believe AI can be useful in improving their lives . The use of Generative AI , Generative AI has nearly doubled , with 23 % of respondents using it regularly , up from 12 % last year . However , 44 % of surveyed consumers remain unaware of Genewrative AI .
While users say they are gaining significant value from Generative AI supporting content creation work , they are concerned about safety , potential misuse and societal risks .
Focusing on privacy , 30 % of Generative AI users say they enter personal or confidential information , including financial and health details , into Generative AI tools . This is despite 84 % being concerned about that data going public .
The survey showed that 78 % of consumers feel that it is the responsibility of businesses to employ AI ethically , which underscores the vital relationship between Responsible AI and consumer trust .
Privacy and data protection has evolved from relative obscurity to a customer requirement with more than 75 % of consumers saying they won ’ t purchase from an organisation they don ’ t trust with their data . This translates into concrete actions as more consumers are becoming Privacy Active , particularly younger ones .
To safeguard their privacy , 49 % of consumers aged 25 – 34 have switched companies or providers over their data policies or data-sharing practices , compared to just 18 % of those aged 75 +.
22 INTELLIGENTCIO AFRICA www . intelligentcio . com