INFOGRAPHIC
78 % consumers feel it is the responsibility of businesses to employ AI ethically , which underscores the relationship between Responsible AI and consumer trust .
The survey found that consumers aged 25 – 34 are also most aware of their privacy rights , 64 % vs . 33 % of those aged 65 +.
In addition , consumers are leveraging security tools to safeguard their data . In the 12 months prior to the survey , 67 % reviewed or updated their privacy settings in apps or platforms . 68 % say they use multi-factor authentication , and 61 % use a password manager to protect and keep track of their passwords .
A significant majority , 70 % of all consumers surveyed believe that privacy laws have a positive impact , with only 5 % perceiving a negative impact . They increasingly favour privacy protections , with 77 % of respondents supporting similar rules across countries and regions to ensure baseline privacy protections . p
2024 Consumer Privacy Survey by Cisco
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